If you want your content to be pinned and repinned on Pinterest, there should be a visual draw.

Focus on creating interesting visual content It’s no secret that Pinterest centers primarily around visual content in fact, it’s not even a question of if visuals do better on Pinterest, but rather what kind of visual content performs best. In addition to optimizing your website for Pinterest, it’s important to make sure that the content on your site is appropriate for the platform. See Also: Instagram Marketing: A Small Business Guide Create Pinterest-worthy content

Pinterest has a page on adding a save button on their Pinterest for Business guide, and again the Pinterest Widgets page is a good resource if you’re looking for other buttons (such as follow buttons and embedded boards). It’s well worth adding as ideally your content will be shared on Pinterest by outsiders-not just by you! The “save” button enables visitors to your site to pin directly to their Pinterest pages, without having to leave your website. We’ll get to creating Pinterest-worthy content in the next step, but for now, we’ll focus on the easy part-adding Pinterest buttons to your website. If you want people to pin content directly from your website, there are two things to keep in mind: you need to make it easy for them to pin your content, and you need to post content worth pinning. Now, you don’t have to create quite so many (L.L.Bean has over 30!), but creating a variety of Pinterest boards is a key part of establishing a Pinterest presence that is multifaceted and captures the feeling of your brand. It feels authentic and varied, and encapsulates the brand. The outdoor-focused brand highlights their culture and brand values by featuring boards dedicated to outdoor activities, pets, National Parks, and beyond.

Pinterest marketing